[New report] Chicago Retail Guide 2018

Chicago has always been a shopping city, growing from a fur-trading outpost in the 19th century to a major center for mail-order retail in the 20th century. Today, the city remains an important retail hub for a new generation of brands. PSFK’s Chicago Retail Guide highlights some of the key players who are establishing innovative brick-and-mortar concepts and creating memorable experiences for consumers. Published December 2018 #amazon-go #b8ta #birchbox #brick-and-mortar #chicago #city-guides #mcdonalds #member-research #retail #sephora #simon #snapshots #walgreens #warby-parker

NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail

Before speaking at an NYRIW retail design panel on Tuesday, January 15, Howard Sullivan, creative director and co-founder of the award-winning YourStudio, explains how his agency designs in-store retail experiences for retailers like Topshop, Pret A Manger, Birchbox and more that captivate, inspire and engage in an age of social media saturation and digital overload

[New report] Incorporating Flavor Into The Brand Experience Ecosystem

The following research provides an overview of innovative ways retailers are incorporating flavor into their brand engagements, product and service offerings to create meaningful experiences with audiences and fans. The paper includes examples of how brands are employing flavor to tell immersive brand stories, encourage people to try samples, enhance wellness and drive sales. Published December 2018 #brand-engagement #daily-harvest #digital-sampling #dove #flavor #food #papers #premium #sample #wellness